Yusuf is an industrial designer and an engineer, who graduated with a double masters in Innovation Design Engineering from the Royal College of Art and Imperial College London. He is currently Director of a company he co-founded called Plumis, which are commercialising an award-winning watermist fire sprinkler he coinvented.

Yusuf is an industrial designer and an engineer, who graduated with a double masters in Innovation Design Engineering from the Royal College of Art and Imperial College London. He is currently Director of a company he co-founded called Plumis, which are commercialising an award-winning watermist fire sprinkler he coinvented.